Journolink Leads The Charge To Revive The Hospitality Sector
In a bid to rally the hospitality industries in their fight back to growth, online PR Platform Journolink is providing special support for the hospitality and Pub sectors aimed at putting small businesses in those industries in front of huge audiences.
The UK economy shrank by a record 9.9% last year as coronavirus restrictions hit output. Hospitality has been hit hard by the COVID-19 pandemic and the impact has seen bars and clubs faring the worst, says the ONS (Office Of National Statistics). While Consumer spending on hospitality started to increase in May 2021 it remains at less than 70% of pre-pandemic levels. Data from HM Revenue and Customs (HMRC) show that in April 2020, just under 1,650,000 employees in the sector were on furlough as businesses paused trading, representing 25% of all furloughed employees.
Says Journolink founder Peter Ibbetson, “while we can’t solve the health crisis, we can do our best to turn around the economic crisis, and in an industry in which recommendation and word of mouth is the most important vector for promoting trade, we realise being written, blogged or broadcast about is a great way to get businesses in the hospitality sector up and running again.”
With a focussed pitch on the front-line hospitality trades, Journolink has partnered with trade bodies to bring an offer involving professionally written press releases, response mechanism for journalists’ requests, distribution of news to thousands of journalists, bloggers and broadcasters; and PR coaching sessions for marketing staff at restaurant, pub, hotel, and other hospitality businesses.
Says Ibbetson, “The PPE was the worry before. Our focus now is on the ‘PPR’ (Publicity and Public Relations), to help small businesses in the sector tell the stories without which Journalists can’t craft features that reflect the ingenuity, resilience and planning hospitality businesses are performing to bring joy and sociability to people’s lives.”
Hospitality is also a weathervane for the health and confidence of economic life. A healthy hospitality sector encourages economic growth downstream in the economy and promotes employment.
“Journalists cannot know the ingenuity being displayed by small business without the means to discover what those enterprises are developing and presenting. That’s why its our focus,” says Angus Hay, Journolink MD, “to provide the most affordable and efficient way for businesses to engage with journalists and be put in front of the large audience that wants to know what’s available today on the hight street.”
Notes to the Editor:
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Details of JournoLink available at: www.journolink.com
Details of the ONS Covid and Hospitality Sector Data: https://www.ons.gov.uk/businessindustryandtrade/business/activitysizeandlocation/articles/coronavirusanditsimpactonukhospitality/january2020tojune2021