PR disruptor, JournoLink, secures £500k investment to provide an affordable PR solution to all businesses.
JournoLink, the PR platform providing tools and services to help businesses get in front of the media, has secured a £500k equity investment led by the Development Bank of Wales
The latest round of funding will enable JournoLink to further develop the online platform and help create an easy and affordable PR solution for businesses of all sizes.
“We are delighted to have attracted the support of Development Bank of Wales in leading our latest investment round. The JournoLink brand has been recognised as the chosen platform for small businesses to use for getting their news into the media, and we now have the opportunity to broaden our reach and introduce market-leading technology into the service at the same time as maintaining our price competitiveness,” says Peter Ibbetson, JournoLink Director, and Co-Founder.
Now focusing on the platform’s services, pricing and introducing new technology, JournoLink looks to disrupt the PR market and establish itself as an industry leader. First and foremost the company is preparing for growth by expanding into Cardiff, where it is opening an office in the city centre and hiring new staff members.
Technology Investment Executive at the development bank, Ann Casey said: “JournoLink have found a gap in the PR market and have carved out an already successful business. Their platform is modern, user friendly and utilises cutting-edge technology to amplify their customers’ stories. We’re pleased to be able to help them as they further develop their technology and expand their affordable press and PR services.”
Launched in 2014, JournoLink has connected more than 4500 businesses with over 7000 journalists looking for case studies, comments and spokespeople. The investment will help JournoLink reach and provide its services to even more businesses looking for accessible PR.
The investment news follows the recent appointment of Lisa Ashworth, former CEO of PR Newswire’s EMEA Region, as a Non-Executive Director of JournoLink.
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Notes to editors:
Development Bank of Wales
- Jayne Richmond, Press Officer
- Tel: 029 2033 8128
- Email: firstname.lastname@example.org
- Media Centre: developmentbank.wales/media
- The Development Bank of Wales was set up by the Welsh Government to support the economy of Wales by making it easier for businesses to get the finance needed to start up, strengthen and grow. The purpose of the Development Bank is to unlock potential in the economy of Wales by increasing the provision of sustainable, effective finance in the market.
- Launched in October 2017 it will become a cornerstone organisation for delivery of public sector financial products, supporting micro to medium businesses in Wales and increasing the supply of finance. It will promote economic development through an adaptable delivery model that is responsive to market needs whilst providing continued value for money for public funds. It will deliver key Welsh Government policy objectives measured through performance targets and providing investment management and support services across the whole of Welsh Government.
- Formerly known as Finance Wales, it has supported Welsh businesses with investment funds since 2001. It has directly invested £0.5 billion into Welsh businesses and attracted £0.7 billion of private sector investment. Together this has boosted the Welsh economy by over £1.2 billion. (figures as at 31st December 2017). Now as the Development Bank of Wales it has over £1 billion of funds under management which includes administration of the Help to Buy – Wales shared equity scheme.
- Camilla Holroyd, Media Relations Manager
- Tel: 020 7193 8262
- Email: email@example.com
- Website: www.journolink.com
- JournoLink bridges the gap between businesses and the media; using the online platform businesses can connect with journalists, broadcasters and bloggers through news, editorial requests and events.
- Founded in 2014 the platform was created by Peter Ibbetson, Gemma Guise and broadcast journalist Tetteh Kofi.
- Combining Peter’s experience in the small business market, with daughter Gemma’s PR skills and Tetteh's knowledge of the media industry, they were able to create an all-in-one solution for businesses who want to get in front of the media and journalists who struggle to find new and exciting business stories, case studies and opinions.
Image Caption: JournoLink founders, left to right, Peter Ibbetson, Gemma Guise and Tetteh Kofi.